Celebrate and value the design process as it propels the creation of ideas;

Be self — indulgent in the making of work;

If you didn't draw it, check it;

Conformity is not a given — challenge and push the brief;

Think like water. Be water;

Perceive the world and express one's perception of that world;

Learn from doing and making;

Entrust new knowledge learnt from others;

Evolve; and

Leave space to dance.